\x3c!--[if gte mso 9]>\x3cxml>\r\n\x3cw:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\r\n\x3c/w:LatentStyles>\r\n\x3c/xml>\x3c![endif]-->\x3c!--[if !mso]>\x3cobject\r\nclassid=\"clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D\" id=ieooui>\x3c/object>\r\n\x3cstyle>\r\nst1\\:*{behavior:url(#ieooui) }\r\n\x3c/style>\r\n\x3c![endif]-->\x3cstyle type=\"text/css\">\r\n\x3c!--\r\n /* Style Definitions */\r\n p.MsoNormal, li.MsoNormal, div.MsoNormal\r\n\t{mso-style-parent:\"\";\r\n\tmargin:0cm;\r\n\tmargin-bottom:.0001pt;\r\n\tmso-pagination:widow-orphan;\r\n\tfont-size:10.0pt;\r\n\tfont-family:\"Times New Roman\";\r\n\tmso-fareast-font-family:\"Times New Roman\";\r\n\tmso-ansi-language:EN-AU;\r\n\tmso-fareast-language:EN-US;}\r\n@page Section1\r\n\t{size:612.0pt 792.0pt;\r\n\tmargin:2.0cm 42.5pt 2.0cm 3.0cm;\r\n\tmso-header-margin:36.0pt;\r\n\tmso-footer-margin:36.0pt;\r\n\tmso-paper-source:0;}\r\ndiv.Section1\r\n\t{page:Section1;}\r\n-->\r\n\x3c/style>\x3c!--[if gte mso 10]>\r\n\x3cstyle>\r\n/* Style Definitions */\r\ntable.MsoNormalTable\r\n{mso-style-name:\"Обычная таблица\";\r\nmso-tstyle-rowband-size:0;\r\nmso-tstyle-colband-size:0;\r\nmso-style-noshow:yes;\r\nmso-style-parent:\"\";\r\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\r\nmso-para-margin:0cm;\r\nmso-para-margin-bottom:.0001pt;\r\nmso-pagination:widow-orphan;\r\nfont-size:10.0pt;\r\nfont-family:\"Times New Roman\";\r\nmso-ansi-language:#0400;\r\nmso-fareast-language:#0400;\r\nmso-bidi-language:#0400;}\r\n\x3c/style>\r\n\x3c![endif]-->\r\n\x3cp class=\"MsoNormal\" style=\"text-align: justify;\">\x3ci style=\"\">\x3cspan style=\"font-size: 11pt;\">Рейтинг креативности рекламных агентств составляется на основе мест, занятых компаниями на различных фестивалях рекламы (ММФР, Идея!, \x3c/span>\x3c/i>\x3ci style=\"\">\x3cspan lang=\"EN-AU\" style=\"font-size: 11pt;\">ADCR\x3c/span>\x3c/i>\x3ci style=\"\">\x3cspan style=\"font-size: 11pt;\">, \x3c/span>\x3c/i>\x3ci style=\"\">\x3cspan lang=\"EN-AU\" style=\"font-size: 11pt;\">Golden\x3c/span>\x3c/i>\x3ci style=\"\">\x3cspan lang=\"EN-AU\" style=\"font-size: 11pt;\"> \x3c/span>\x3c/i>\x3ci style=\"\">\x3cspan lang=\"EN-AU\" style=\"font-size: 11pt;\">Drum\x3c/span>\x3c/i>\x3ci style=\"\">\x3cspan style=\"font-size: 11pt;\">, \x3c/span>\x3c/i>\x3cst1:city w:st=\"on\">\x3cst1:place w:st=\"on\">\x3ci style=\"\">\x3cspan lang=\"EN-AU\" style=\"font-size: 11pt;\">Cannes\x3c/span>\x3c/i>\x3c/st1:place>\x3c/st1:city>\x3ci style=\"\">\x3cspan lang=\"EN-AU\" style=\"font-size: 11pt;\"> \x3c/span>\x3c/i>\x3ci style=\"\">\x3cspan lang=\"EN-AU\" style=\"font-size: 11pt;\">Lions\x3c/span>\x3c/i>\x3ci style=\"\">\x3cspan lang=\"EN-AU\" style=\"font-size: 11pt;\"> \x3c/span>\x3c/i>\x3ci style=\"\">\x3cspan style=\"font-size: 11pt;\">и др.). Количество начисляемых баллов различается в зависимости от фестиваля (максимальный вес имеет \x3c/span>\x3c/i>\x3ci style=\"\">\x3cspan lang=\"EN-AU\" style=\"font-size: 11pt;\">Cannes\x3c/span>\x3c/i>\x3ci style=\"\">\x3cspan lang=\"EN-AU\" style=\"font-size: 11pt;\"> \x3c/span>\x3c/i>\x3ci style=\"\">\x3cspan lang=\"EN-AU\" style=\"font-size: 11pt;\">Lions\x3c/span>\x3c/i>\x3ci style=\"\">\x3cspan style=\"font-size: 11pt;\">) и занятого на нем места (наибольшую значимость имеет получение гран-при). Кроме того, составители рейтинга учитывают, что победы в различных конкурсах внутри одного фестиваля имеют разную ценность. При учете призов в более «легких» конкурсах (по радиорекламе, интернету и упаковке) начисляемые агентствам баллы уменьшаются. Для корректности подсчета из программ фестивалей берутся не все виды конкурсов, а лишь те, которые представлены абсолютно на всех рассматриваемых фестивалях.\x3co:p>\x3c/o:p>\x3c/span>\x3c/i>\x3c/p>\r\n\x3cp class=\"MsoNormal\">\x3cspan style=\"font-size: 12pt;\">\x3co:p> \x3c/o:p>\x3c/span>\x3c/p>\r\n\x3cp class=\"MsoNormal\" style=\"text-align: justify; text-indent: 36pt;\">\x3cspan style=\"font-size: 12pt;\">По сути, сейчас за первое место в итоговом рейтинге креативности борются три компании - \x3c/span>\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt;\">Saatchi\x3c/span>\x3cspan style=\"font-size: 12pt;\"> & \x3c/span>\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt;\">Saatchi\x3c/span>\x3cspan style=\"font-size: 12pt;\">, \x3c/span>\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt;\">BBDO\x3c/span>\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt;\"> \x3c/span>\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt;\">Moscow\x3c/span>\x3cspan style=\"font-size: 12pt;\"> и Лео Бернетт. Впрочем, нельзя исключать, что расклад сил в тройке лидеров может измениться. Так, если лидер сейчас более чем в два раза опережает идущее на четвертом месте московское агентство \x3c/span>\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt;\">Instinct\x3c/span>\x3cspan style=\"font-size: 12pt;\">, то отставание от третьего место у последнего не столь велико. В итоге, финал неформального соревнования в креативности до сих пор непредсказуем – все решит декабрьская \x3c/span>\x3cspan lang=\"EN-US\" style=\"font-size: 12pt;\">Epica\x3c/span>\x3cspan style=\"font-size: 12pt;\">. \x3cspan style=\"\"> \x3c/span>\x3co:p>\x3c/o:p>\x3c/span>\x3c/p>\r\n\x3cp class=\"MsoNormal\" style=\"text-align: justify; text-indent: 36pt;\">\x3cspan style=\"font-size: 12pt;\">Спецификой промежуточного рейтинга можно назвать заметное усиление позиций региональных компаний. Если по итогам 2007 года в ТОР-20 вошли четыре игрока из-за пределов Москвы, то в последней актуальной версии списка наиболее креативных агентств им досталось уже семь позиций. Лидер в этой группе – рекламная ассоциация «Восход» из Екатеринбурга (седьмое место). В десятку лучших также вошли петербургское РА «Небо» и новокузнецкое \x3c/span>\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt;\">REALPRO\x3c/span>\x3cspan style=\"font-size: 12pt;\">. \x3co:p>\x3c/o:p>\x3c/span>\x3c/p>\r\n\x3cp class=\"MsoNormal\" style=\"text-align: justify; text-indent: 35.45pt;\">\x3cspan style=\"font-size: 12pt;\">«Кризис, который, так или иначе, уже затронул практически все сегменты экономики, отразился и на рекламном бизнесе. Косвенным отражением этого может служить усиление позиций региональных рекламных агентств. Более низкие цены, более агрессивная политика – это то, что сейчас востребовано рынком. Воспрявшие духом регионалы демонстрируют хороший креатив, что может стать одним из факторов увеличения их рыночной доли в следующем году. Думаю, кризис станет одним из факторов роста качества рекламной продукции в России. Компании, идущие на существенные траты, будут требовать не просто качественный, а убойный креатив», - считает генеральный директор компании «Е-генератор» \x3ci style=\"\">Юрий Белоусов\x3c/i>. \x3cbr />\r\n\x3cbr />\r\n\x3cbr />\r\n\x3c/span>\x3c/p>\r\n\x3cp align=\"center\" style=\"text-indent: 35.45pt; text-align: center;\" class=\"MsoNormal\">\x3cb>\x3cfont face=\"Times New Roman\" size=\"3\">\x3cspan style=\"font-weight: bold; font-size: 12pt;\">Промежуточный рейтинг креативности рекламных агентств\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/b>\x3c/p>\r\n\x3cp align=\"center\" style=\"text-indent: 35.45pt; text-align: center;\" class=\"MsoNormal\">\x3cb>\x3cfont face=\"Times New Roman\" size=\"2\">\x3cspan style=\"font-weight: bold; font-size: 10pt;\">\x3co:p> \x3c/o:p>\x3c/span>\x3c/font>\x3c/b>\x3c/p>\r\n\x3cp align=\"center\" style=\"text-indent: 35.45pt; text-align: center;\" class=\"MsoNormal\">\x3cb>\x3cfont face=\"Times New Roman\" size=\"2\">\x3cspan style=\"font-weight: bold; font-size: 10pt;\">\x3co:p> \x3c/o:p>\x3c/span>\x3c/font>\x3c/b>\x3c/p>\r\n\x3cdiv align=\"center\">\r\n\x3ctable cellspacing=\"0\" cellpadding=\"0\" border=\"0\" style=\"margin-left: 4.65pt; border-collapse: collapse;\" class=\"MsoNormalTable\">\r\n \x3ctbody>\r\n \x3ctr height=\"21\" style=\"height: 15.75pt;\">\r\n \x3ctd height=\"21\" width=\"73\" valign=\"bottom\" style=\"border: 1pt solid windowtext; padding: 0cm 5.4pt; width: 54.75pt; height: 15.75pt;\">\r\n \x3cp class=\"MsoNormal\">\x3cb>\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-weight: bold; font-size: 12pt; color: black;\">Место\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/b>\x3c/p>\r\n \x3c/td>\r\n \x3ctd height=\"21\" width=\"348\" valign=\"bottom\" style=\"border-style: solid solid solid none; border-color: windowtext windowtext windowtext -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 0cm 5.4pt; width: 261pt; height: 15.75pt;\">\r\n \x3cp class=\"MsoNormal\">\x3cb>\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-weight: bold; font-size: 12pt; color: black;\">Агентство, город\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/b>\x3c/p>\r\n \x3c/td>\r\n \x3ctd height=\"21\" width=\"109\" valign=\"bottom\" style=\"border-style: solid solid solid none; border-color: windowtext windowtext windowtext -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 0cm 5.4pt; width: 81.8pt; height: 15.75pt;\">\r\n \x3cp class=\"MsoNormal\">\x3cb>\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan style=\"font-weight: bold; font-size: 12pt; color: black;\">Итоговый результат\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/b>\x3c/p>\r\n \x3c/td>\r\n \x3c/tr>\r\n \x3ctr height=\"21\" style=\"height: 15.75pt;\">\r\n \x3ctd nowrap=\"\" height=\"21\" width=\"73\" valign=\"bottom\" style=\"border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 5.4pt; width: 54.75pt; height: 15.75pt;\">\r\n \x3cp align=\"center\" style=\"text-align: center;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">1\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd height=\"21\" width=\"348\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 261pt; height: 15.75pt;\">\r\n \x3cp class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">РА Saatchi & Saatchi, Москва\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd nowrap=\"\" height=\"21\" width=\"109\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 81.8pt; height: 15.75pt;\">\r\n \x3cp align=\"right\" style=\"text-align: right;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">105,5\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3c/tr>\r\n \x3ctr height=\"21\" style=\"height: 15.75pt;\">\r\n \x3ctd nowrap=\"\" height=\"21\" width=\"73\" valign=\"bottom\" style=\"border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 5.4pt; width: 54.75pt; height: 15.75pt;\">\r\n \x3cp align=\"center\" style=\"text-align: center;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">2\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd height=\"21\" width=\"348\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 261pt; height: 15.75pt;\">\r\n \x3cp class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">РА BBDO \x3cst1:place w:st=\"on\">\x3cst1:city w:st=\"on\">Moscow\x3c/st1:city>\x3c/st1:place>, Москва\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd nowrap=\"\" height=\"21\" width=\"109\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 81.8pt; height: 15.75pt;\">\r\n \x3cp align=\"right\" style=\"text-align: right;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">90\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3c/tr>\r\n \x3ctr height=\"21\" style=\"height: 15.75pt;\">\r\n \x3ctd nowrap=\"\" height=\"21\" width=\"73\" valign=\"bottom\" style=\"border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 5.4pt; width: 54.75pt; height: 15.75pt;\">\r\n \x3cp align=\"center\" style=\"text-align: center;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">3\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd height=\"21\" width=\"348\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 261pt; height: 15.75pt;\">\r\n \x3cp class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">РА Лео Бернетт, Москва\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd nowrap=\"\" height=\"21\" width=\"109\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 81.8pt; height: 15.75pt;\">\r\n \x3cp align=\"right\" style=\"text-align: right;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">70\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3c/tr>\r\n \x3ctr height=\"21\" style=\"height: 15.75pt;\">\r\n \x3ctd nowrap=\"\" height=\"21\" width=\"73\" valign=\"bottom\" style=\"border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 5.4pt; width: 54.75pt; height: 15.75pt;\">\r\n \x3cp align=\"center\" style=\"text-align: center;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">4\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd height=\"21\" width=\"348\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 261pt; height: 15.75pt;\">\r\n \x3cp class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">Креативное агентство Instinct, Москва\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd nowrap=\"\" height=\"21\" width=\"109\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 81.8pt; height: 15.75pt;\">\r\n \x3cp align=\"right\" style=\"text-align: right;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">51,5\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3c/tr>\r\n \x3ctr height=\"22\" style=\"height: 16.5pt;\">\r\n \x3ctd nowrap=\"\" height=\"22\" width=\"73\" valign=\"bottom\" style=\"border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 5.4pt; width: 54.75pt; height: 16.5pt;\">\r\n \x3cp align=\"center\" style=\"text-align: center;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">5\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd height=\"22\" width=\"348\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 261pt; height: 16.5pt;\">\r\n \x3cp class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan style=\"font-size: 12pt; color: black;\">Креативное агентство АМК \x3c/span>\x3c/font>\x3cfont size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">Znamenka\x3c/span>\x3c/font>\x3cfont size=\"3\" color=\"black\">\x3cspan style=\"font-size: 12pt; color: black;\">, Москва\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd nowrap=\"\" height=\"22\" width=\"109\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 81.8pt; height: 16.5pt;\">\r\n \x3cp align=\"right\" style=\"text-align: right;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">20\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3c/tr>\r\n \x3ctr height=\"19\" style=\"height: 14.25pt;\">\r\n \x3ctd nowrap=\"\" height=\"19\" width=\"73\" valign=\"bottom\" style=\"border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 5.4pt; width: 54.75pt; height: 14.25pt;\">\r\n \x3cp align=\"center\" style=\"text-align: center;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">6\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd nowrap=\"\" height=\"19\" width=\"348\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 261pt; height: 14.25pt;\">\r\n \x3cp class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">JWT\x3c/span>\x3c/font>\x3cfont size=\"3\" color=\"black\">\x3cspan lang=\"EN-US\" style=\"font-size: 12pt; color: black;\"> \x3cst1:place w:st=\"on\">\x3cst1:country-region w:st=\"on\">Russia\x3c/st1:country-region>\x3c/st1:place>\x3c/span>\x3c/font>\x3cfont size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">, Москва \x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd nowrap=\"\" height=\"19\" width=\"109\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 81.8pt; height: 14.25pt;\">\r\n \x3cp align=\"right\" style=\"text-align: right;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">19\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3c/tr>\r\n \x3ctr height=\"38\" style=\"height: 28.5pt;\">\r\n \x3ctd nowrap=\"\" height=\"38\" width=\"73\" valign=\"bottom\" style=\"border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 5.4pt; width: 54.75pt; height: 28.5pt;\">\r\n \x3cp align=\"center\" style=\"text-align: center;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">7\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd height=\"38\" width=\"348\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 261pt; height: 28.5pt;\">\r\n \x3cp class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">\x3ca href=\"http://www.idea.ru/idea2008/festival/17375/20218/\" title=\"blocked::http://www.idea.ru/idea2008/festival/17375/20218/\r\n Рекламная ассоциация ВОСХОД\">\x3cfont color=\"black\" title=\"blocked::http://www.idea.ru/idea2008/festival/17375/20218/\">\x3cspan style=\"color: black; text-decoration: none;\" title=\"blocked::http://www.idea.ru/idea2008/festival/17375/20218/\">Рекламная ассоциация ВОСХОД, Екатеринбург\x3c/span>\x3c/font>\x3c/a>\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd nowrap=\"\" height=\"38\" width=\"109\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 81.8pt; height: 28.5pt;\">\r\n \x3cp align=\"right\" style=\"text-align: right;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">16,5\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3c/tr>\r\n \x3ctr height=\"21\" style=\"height: 15.75pt;\">\r\n \x3ctd nowrap=\"\" height=\"21\" width=\"73\" valign=\"bottom\" style=\"border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 5.4pt; width: 54.75pt; height: 15.75pt;\">\r\n \x3cp align=\"center\" style=\"text-align: center;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">8 — 9\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd height=\"21\" width=\"348\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 261pt; height: 15.75pt;\">\r\n \x3cp class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">РА Небо, Санкт-Петербург\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd nowrap=\"\" height=\"21\" width=\"109\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 81.8pt; height: 15.75pt;\">\r\n \x3cp align=\"right\" style=\"text-align: right;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">15,5\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3c/tr>\r\n \x3ctr height=\"21\" style=\"height: 15.75pt;\">\r\n \x3ctd nowrap=\"\" height=\"21\" width=\"73\" valign=\"bottom\" style=\"border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 5.4pt; width: 54.75pt; height: 15.75pt;\">\r\n \x3cp align=\"center\" style=\"text-align: center;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">8 — 9\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd height=\"21\" width=\"348\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 261pt; height: 15.75pt;\">\r\n \x3cp class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">BBDO Interactive, Москва\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd nowrap=\"\" height=\"21\" width=\"109\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 81.8pt; height: 15.75pt;\">\r\n \x3cp align=\"right\" style=\"text-align: right;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">15,5\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3c/tr>\r\n \x3ctr height=\"21\" style=\"height: 15.75pt;\">\r\n \x3ctd nowrap=\"\" height=\"21\" width=\"73\" valign=\"bottom\" style=\"border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 5.4pt; width: 54.75pt; height: 15.75pt;\">\r\n \x3cp align=\"center\" style=\"text-align: center;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">10\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd height=\"21\" width=\"348\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 261pt; height: 15.75pt;\">\r\n \x3cp class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">REALPRO, Новокузнецк\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd nowrap=\"\" height=\"21\" width=\"109\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 81.8pt; height: 15.75pt;\">\r\n \x3cp align=\"right\" style=\"text-align: right;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">13\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3c/tr>\r\n \x3ctr height=\"21\" style=\"height: 15.75pt;\">\r\n \x3ctd nowrap=\"\" height=\"21\" width=\"73\" valign=\"bottom\" style=\"border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 5.4pt; width: 54.75pt; height: 15.75pt;\">\r\n \x3cp align=\"center\" style=\"text-align: center;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">11\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd height=\"21\" width=\"348\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 261pt; height: 15.75pt;\">\r\n \x3cp class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">РА Родная Речь, Москва\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd nowrap=\"\" height=\"21\" width=\"109\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 81.8pt; height: 15.75pt;\">\r\n \x3cp align=\"right\" style=\"text-align: right;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">12\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3c/tr>\r\n \x3ctr height=\"21\" style=\"height: 15.75pt;\">\r\n \x3ctd nowrap=\"\" height=\"21\" width=\"73\" valign=\"bottom\" style=\"border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 5.4pt; width: 54.75pt; height: 15.75pt;\">\r\n \x3cp align=\"center\" style=\"text-align: center;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">12\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd nowrap=\"\" height=\"21\" width=\"348\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 261pt; height: 15.75pt;\">\r\n \x3cp class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">РА Максима, Москва\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd nowrap=\"\" height=\"21\" width=\"109\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 81.8pt; height: 15.75pt;\">\r\n \x3cp align=\"right\" style=\"text-align: right;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">11\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3c/tr>\r\n \x3ctr height=\"21\" style=\"height: 15.75pt;\">\r\n \x3ctd nowrap=\"\" height=\"21\" width=\"73\" valign=\"bottom\" style=\"border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 5.4pt; width: 54.75pt; height: 15.75pt;\">\r\n \x3cp align=\"center\" style=\"text-align: center;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">13 —14\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd nowrap=\"\" height=\"21\" width=\"348\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 261pt; height: 15.75pt;\">\r\n \x3cp class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">\x3ca href=\"http://www.idea.ru/idea2008/festival/17375/20316/\" title=\"blocked::http://www.idea.ru/idea2008/festival/17375/20316/\r\n БизнесЛинк Реклама\">\x3cfont color=\"black\" title=\"blocked::http://www.idea.ru/idea2008/festival/17375/20316/\">\x3cspan lang=\"RU\" style=\"color: black; text-decoration: none;\" title=\"blocked::http://www.idea.ru/idea2008/festival/17375/20316/\">РА БизнесЛинк Реклама, Санкт-Петербург\x3c/span>\x3c/font>\x3c/a>\x3c/span>\x3c/font>\x3cfont size=\"3\" color=\"black\">\x3cspan style=\"font-size: 12pt; color: black;\">\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd nowrap=\"\" height=\"21\" width=\"109\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 81.8pt; height: 15.75pt;\">\r\n \x3cp align=\"right\" style=\"text-align: right;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">10\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3c/tr>\r\n \x3ctr height=\"42\" style=\"height: 31.5pt;\">\r\n \x3ctd nowrap=\"\" height=\"42\" width=\"73\" valign=\"bottom\" style=\"border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 5.4pt; width: 54.75pt; height: 31.5pt;\">\r\n \x3cp align=\"center\" style=\"text-align: center;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">13 — 14\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd height=\"42\" width=\"348\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 261pt; height: 31.5pt;\">\r\n \x3cp class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">McCANN-ERICKSON, Москва\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd nowrap=\"\" height=\"42\" width=\"109\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 81.8pt; height: 31.5pt;\">\r\n \x3cp align=\"right\" style=\"text-align: right;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">10\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3c/tr>\r\n \x3ctr height=\"21\" style=\"height: 15.75pt;\">\r\n \x3ctd nowrap=\"\" height=\"21\" width=\"73\" valign=\"bottom\" style=\"border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 5.4pt; width: 54.75pt; height: 15.75pt;\">\r\n \x3cp align=\"center\" style=\"text-align: center;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">15\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd nowrap=\"\" height=\"21\" width=\"348\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 261pt; height: 15.75pt;\">\r\n \x3cp class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">ТРИА «ТРОЙКА», Томск\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3ctd nowrap=\"\" height=\"21\" width=\"109\" valign=\"bottom\" style=\"border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 81.8pt; height: 15.75pt;\">\r\n \x3cp align=\"right\" style=\"text-align: right;\" class=\"MsoNormal\">\x3cfont face=\"Times New Roman\" size=\"3\" color=\"black\">\x3cspan lang=\"EN-AU\" style=\"font-size: 12pt; color: black;\">9\x3co:p>\x3c/o:p>\x3c/span>\x3c/font>\x3c/p>\r\n \x3c/td>\r\n \x3c/tr>\r\n \x3ctr height=\"21\" style=\"height: 15.75pt;\">\r\n \x3ctd nowrap=\"\" height=\"21\" width=\"73\" valign=\"bottom\" style=\"border-style: none solid solid; 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